Candy AI excels in retail, increasing sales and customer engagement whilst optimising operations. According to a study conducted by McKinsey, tailored suggestions can increase conversion rates of up to 20%, and personalized product recommendations – such as the ones provided by Candy AI – have proven their efficiency in consumer purchasing decisions. Amazon generates 35% of its sales through AI-powered recommendations, showcasing the potential revenue lift AI personalization has to offer. The retail algorithms behind Candy AI allow these types of personalized interactions in a way that is scalable for retailers, improving user experience and boosting customer loyalty.
Candy AI’s demand forecasting, for example, has reached 85% accuracy in inventory management assisting retailers such as Walmart to maintain optimal stock levels, minimize overstock and avert out-of-stock. By keeping the supply in alignment with expected demand, businesses keep holding costs to a minimum (30 percent lower) and waste levels low. Thanks to Candy AI, retailers have optimal inventories on shelves that guarantee that products are available to be sold but at a lower cost.
Candy AI helps with customer segmentation too and this enables targeted marketing campaigns that can enhance engagement by up to 25%. It does this by analyzing user data that has helped it identify high-value customer segments and craft messaging to those particular interests. To illustrate the importance of accurate audience targeting, take Netflix — brands that use AI-powered segmentation experience dramatic increases in viewer retention and engagement. To replicate this success, Candy AI helps retailers optimise for enhanced campaign ROI and more impactful outreach.
On an operational level, Candy AI reduces operational costs by 20–30% per month by automating / integrating repetitive tasks — customer support tickets, information from inventory checks & reporting. By enabling automation with the help of AI, employees are able to devote more time on high-value tasks, thus improving productivity and customer service. When automated processes are used by retailers, their operations become seamless and they can respond faster to changing trends which results in a better shopping experience.
Customer experience is the new battleground for competition,” Jerry Gregoire, former CIO of Dell, and Candy AI embodies that concept by providing tools that fine-tune every detail in the retail journey. Candy ai not only gets retailers the better conversion, but also streamlining operations and targeting customers as a must-have tool in competitive retail market.